Our confident & bold advertising strategy helped Doom Bar make the most of its first foray into advertising. We can’t claim all the glory (not our style...or the whole truth) but the brand is the fastest growing real ale in the South East. Hooray!

Sales to private users had declined at an alarming rate over just 6 months. Luckily our fresh approach to what, where and how Concept2 advertised its rowing machines helped restore sales volumes within 3 months.

With an established cross media campaign already in place, what more could be done? As well as improving existing rates, we profiled existing customers to deliver a targeted and responsive DM campaign, we refreshed the look and feel of creative executions, we developed a new brand proposition and we launched an effective TV campaign in a key target area... where sales leapt 71% YoY. Oh, and did we mention the 32% cost per click reduction and 5% CTR improvement on an established Adwords campaign. What more indeed?!
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