When we were thinking about who we are, we realized that we’re defined by our actions. As we all know this isn’t always easy, so we thought we’d write them down like a list of rules. Only nicer.
Do it right. Right because we draw on our vast experience and expertise to find the most appropriate solution, and right because we share the same goals as our clients. So, everything being equal, everyone’s a winner.
Be original. There's a lot of noise out there and you have to rise above it. We don't like our work to be wallpaper and neither will you – so let's think about ways to shine.
Be impactful. You can be as original as you like, but unless your communication is seen in the right place at the right time it will be wasted. Impact doesn't have to be all crash, bang and wallop though. The smallest thought, expressed with care, can change the world. Man.
Be accountable. What's the point in working hard to create something great if you can't tell how successful it is? We're a bit OCD about this. When things work it confirms you made the right agency choice and gives us a warm feeling inside. But when it doesn't, it means we can talk about it and change what needs to be changed. With a little more effort, it won't be long before that warm feeling returns.
Be responsible. We're no saints but we do believe in being responsible. That means sourcing from ethical and sustainable resources wherever possible, recycling as much as we can, reducing our carbon footprint by cycling to work when time, weather and energy allow, supporting the community in which we live and giving 10% of our profits to charity.